I’m spilling the beans. A few months into full-time freelancing for lingerie startups, the question I’m asked most is, “How much does it cost to start a lingerie brand?” I’ve heard wild numbers, and I’ve also helped founders stretch a small budget into a professional first collection. Both are possible, but founders need a clear baseline so they can plan, not panic. Most of the people who approach me are women who couldn’t find lingerie that fit their needs, so they want to c

Launching a lingerie brand is exciting, then the first sample arrives and reality sets in. In lingerie, a perfect first sample is rare....

When new founders reach out to me, they often say,“I have this idea, I just need help making it real.” What they don’t always realise is...

One of the first things I do with new clients is walk them through the basic lingerie styles.Not because they don’t know what they like,...

Starting your own lingerie brand? Exciting! Overwhelming! Full of ideas... But without a clear  design brief, even the best ideas can...

Starting a lingerie or swimwear brand is exciting, but overwhelming! Especially when the market is constantly shifting.What trends should...

For years, trend forecasting platforms like WGSN have shaped the way designers create. We were taught to follow their reports, taking...

Paris Fashion Week - AI Generated Imagination Paris Fashion Week is here, and if you know what to look for, you’ll spot the next big...

A Selection of Lingerie Embroideries When I worked in a high-profile corporate design job, my role was highly specialised. My days were...

In recent years, the intimates market has evolved to celebrate diversity, and at the heart of this transformation lies an essential...

Each year, Pantone’s Colour of the Year captures the mood of the times, influencing industries from interiors to fashion. For 2025, the...

When two powerhouses like Dolce & Gabbana and Skims join forces, the result is a collection that redefines the boundaries of lingerie and...

In the delicate dance of fabric and form, color breathes life into intimates, wrapping the essence of our souls in hues that whisper...

The recent Chloé Summer 2025 Show marked Chemena Kamali's vibe-shifting debut as the brand's creative director, showcasing a collection...