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Are You Designing for Trends—Or Designing Ahead of Them?
For years, trend forecasting platforms like WGSN have shaped the way designers create. We were taught to follow their reports, taking...
Ash Rema
Mar 293 min read
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How to Analyse Paris Fashion Week & Predict Lingerie & Swimwear Trends for AW25
Paris Fashion Week - AI Generated Imagination Paris Fashion Week is here, and if you know what to look for, you’ll spot the next big...
Ash Rema
Feb 273 min read
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From Corporate Comfort to Freelance Challenges: Lessons in Coordinating Multiple Suppliers
A Selection of Lingerie Embroideries When I worked in a high-profile corporate design job, my role was highly specialised. My days were...
Ash Rema
Feb 273 min read
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The Power of Inclusivity: Skin Tones in the Intimates Market
In recent years, the intimates market has evolved to celebrate diversity, and at the heart of this transformation lies an essential...
Ash Rema
Dec 31, 20241 min read
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