When new founders reach out to me, they often say,“I have this idea, I just need help making it real.” What they don’t always realise is...

One of the first things I do with new clients is walk them through the basic lingerie styles.Not because they don’t know what they like,...

Starting your own lingerie brand? Exciting! Overwhelming! Full of ideas... But without a clear  design brief, even the best ideas can...

Starting a lingerie or swimwear brand is exciting, but overwhelming! Especially when the market is constantly shifting.What trends should...