Launching a lingerie brand is exciting, then the first sample arrives and reality sets in. In lingerie, a perfect first sample is rare....

When new founders reach out to me, they often say,“I have this idea, I just need help making it real.” What they don’t always realise is...

One of the first things I do with new clients is walk them through the basic lingerie styles.Not because they don’t know what they like,...

Starting your own lingerie brand? Exciting! Overwhelming! Full of ideas... But without a clear  design brief, even the best ideas can...