The Power of Inclusivity: Skin Tones in the Intimates Market

In recent years, the intimates market has evolved to celebrate diversity, and at the heart of this transformation lies an essential focus: skin tones. Intimate apparel is no longer just about design; it’s about representation and inclusivity.

Take Fenty, for instance—a brand that revolutionised the industry by introducing a spectrum of shades catering to diverse skin tones. Their success highlights the importance of thoughtful, inclusive design, resonating with consumers on a deeply personal level.

For designers and brands, this shift offers an incredible opportunity to connect with modern consumers who value authenticity and representation. Pantone’s Colour of the Year for 2025, Mocha Mousse, embodies this inclusivity beautifully. A neutral blend of café au lait and soft blush, this shade is:

• Timeless: A versatile neutral that complements a variety of skin tones.

• Universally Flattering: Perfect for intimates, it enhances the natural beauty of all skin tones.

• Fabric-Friendly: Works effortlessly with lace, satin, microfiber, and seamless materials.

By incorporating a broader palette of skin tones into your collections, you’re not just keeping up with trends—you’re aligning with values that matter to today’s consumers. Inclusivity isn’t a passing trend; it’s the future of fashion.

Interested in exploring how inclusivity can elevate your designs? Let’s work together to craft collections that celebrate individuality and diversity.

Ready to bring your vision to life? Let’s collaborate.

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At Horizon Design Studio, I specialise in creating bespoke lingerie, swimwear, loungewear, and activewear designs that reflect today’s market values.