Chloé Summer 2025: A Romantic Revival and Its Impact on Intimates

The recent Chloé Summer 2025 Show marked Chemena Kamali's vibe-shifting debut as the brand's creative director, showcasing a collection that beautifully reinterprets femininity through a modern lens. The runway was alive with a striking blend of Victorian influences, bohemian twists, and a dash of 70s nostalgia, offering rich inspiration for the intimates market.

A Palette of Pastels and Soft Textures

The collection embraced an ethereal color palette featuring soft shades of pearl, blush, muted sage, and warm tan. This soft and romantic approach resonates deeply within the lingerie sector, where delicate hues can elevate intimate wear from basic to beautiful. Fabrics like sheer cotton voile, adorned with dainty florals and Swiss dots, evoke a sense of intimacy that is perfect for loungewear and nightwear.

Silhouettes That Celebrate Femininity

Kamali’s silhouettes, characterised by ruffles, voluminous hemlines, and puff sleeves, capture the essence of femininity in a refreshing way. The revival of the bloomer trend, reimagined with delicate voile and lace detailing, is poised to inspire nightwear collections. Imagine whimsical bloomers transitioning into stylish loungewear or ruffled teddies adorned with chemical lace trim becoming the go-to for sultry summer nights.

The playful ruffled crop top with dainty noodle straps also stands out as a versatile piece, perfect for layering under outerwear or wearing as chic home-wear. This approach not only makes intimate apparel more accessible but also stylish for everyday life.

The Power of Sheer and Modern Edges

What’s particularly exciting about Kamali’s vision is the way she presents femininity with an edgy twist. The use of sheer fabrics and bubble silhouettes adds a contemporary feel, celebrating the power of femininity in a cool, confident manner. This fusion invites lingerie designers to experiment with sheer panels and playful silhouettes, making intimate wear not just functional, but also a bold fashion statement.

Dreamy, Romantic Influences for Summer

The essence of summer was palpable throughout the collection, with pieces like 70s-inspired trousers, whimsical bloomers, and bold flamingo-printed swimsuits. Accessories like tiny seashell bags and oversized gold shell and pearl trimmed belts contributed playful notes that evoke a carefree summer vibe. As these elements seep into the world of intimate design, expect to see hand-painted botanical prints and airy fabrics becoming staples for summer collections.

A Lasting Influence on Intimates Design

Kamali's collection is not just a statement for Chloé; it holds the potential to influence the intimate apparel market significantly. The seamless transition of these runway trends into lingerie and home-wear can lead to an exciting evolution in how we view intimacy and femininity. As we look ahead, the celebration of romance, softness, and playful elegance promises to resonate in our wardrobes, both inside and out.

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I am Ash, founder of Horizon Design Studio, and I specialise in creating bespoke lingerie, swimwear and loungewear designs that reflect today’s market values.