Mocha Mousse: Pantone's Colour of the Year 2025 and Its Place in Intimates Design

Each year, Pantone’s Colour of the Year captures the mood of the times, influencing industries from interiors to fashion. For 2025, the choice of Mocha Mousse signals a shift towards the calming embrace of neutrals after several years of experimental hues. For fashion professionals, particularly those of us specialising in the intimates sector, this is exciting news.

Why Mocha Mousse Matters

Mocha Mousse is a versatile, warm neutral that complements a variety of skin tones. It feels like a natural evolution of the neutral trend that has dominated fashion in recent years. Neutral shades are perennial favourites for brands and consumers alike because they transcend seasons and bring a sense of stability, something we all crave in uncertain times.

This shade is especially promising for the intimate apparel industry. Its adaptability allows it to shine across multiple categories, from shapewear and seamless lingerie to luxury designs. While it’s an obvious choice for everyday essentials, Mocha Mousse has the sophistication to elevate satin chemises or intricate lace bralettes.

Design Applications

Mocha Mousse isn’t just another neutral; it’s a shade with substance. It works beautifully with a range of fabrics, each enhancing its unique qualities:

• Circular Knit Fabrics: Ideal for shapewear, offering a smooth, seamless appearance and excellent stretch recovery.

• Microfibre Jersey: Brings both comfort and an elevated look to lingerie.

• Satin: Highlights the richness of Mocha Mousse with its luxurious sheen, perfect for high-end collections.

• Lace: Adds a delicate and feminine touch, balancing modern minimalism with timeless elegance.

  
  

This colour is also ideal for transitional collections, as it pairs effortlessly with seasonal accents:

• Spring/Summer: Pair it with Puckered, a fresh milky lime, to appeal to a youthful, vibrant audience.

• Autumn/Winter: Combine it with deep berry and olive tones for a moodier, earthier palette.

  
  

Inspiration and Visualisation

To bring Mocha Mousse to life, imagine a serene bedroom scene: a woman lounging comfortably in a bra-top and shorts in this beautiful shade. This visual demonstrates the colour’s potential to evoke calm and confidence while maintaining a sense of modern luxury.

A Shade Worth Investing In

For brands, Mocha Mousse offers countless design opportunities. It’s a shade that invites experimentation yet guarantees wearability. Whether for timeless shapewear or statement luxury pieces, it’s a colour that can anchor your collection while allowing creative flexibility.

At Horizon Design Studio, we’re ready to help brands embrace this hue in their upcoming collections. From CADs and mood boards to trend insights and product refinement, we collaborate with you to create bespoke designs that resonate with your audience.

Let’s Collaborate

If you’re inspired by Mocha Mousse and want to explore how it can elevate your next collection, let’s connect. Share your vision, and together, we’ll bring it to life with strategy and style.

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I am Ash, founder of Horizon Design Studio, and I specialise in creating bespoke lingerie, swimwear and loungewear designs that reflect today’s market values.